Online contents creation: blogging, youtubing and livestreaming under scrutiny
Mots-clés :
creators, users, contents, online, internet, blogging, youtubing, livestreamingRésumé
This article aims at understanding how online communicators establish their communication contents and platforms, in order to maximize public recognition. Qualitative methodology was used, specifically digital content analysis of three case studies: Matthew “Nomadic Matt” Kepnes, Byron Talbott, and Octavian “Kripparian” Morosan. Results allowed verifying that contents are adapted to the platform used. Blogging allows the appearance of longer narratives, while youtubing and livestreaming rely more on communicator’s posture and his/her interaction with the audience.
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