Só para ela: a feminização da vacina contra o HPV na cobertura midiática brasileira
Mots-clés :
jornalismo, saúde pública, vacinação, saúde da mulherRésumé
O pânico moral, a descrença nas vacinas e o medo das reações adversas deram o tom à campanha de imunização contra o HPV no Brasil, que teve início em 2014 e que privilegiou as meninas na toma da vacina. Neste trabalho, investigamos os padrões discursivos na cobertura noticiosa durante os cinco anos de campanha de vacinação (2014-2018). A partir de uma perspetiva feminista construcionista, analisamos a cobertura mediática desenrolada pelos jornais Folha de S. Paulo, O Globo e O Estado de S. Paulo, nas suas versões online, e recorremos a dois métodos de análise: a análise de conteúdo e a Análise Crítica do Discurso. A partir dos resultados, discutimos como a cobertura midiática reproduz operações de poder sobre o corpo feminino e estereótipos de género, ao mesmo tempo que elege a controvérsia política como um enquadramento dominante para construir o conhecimento sobre o HPV.
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