Fábrica de controle de pensamentos: doutrinação e propaganda na perspectiva de Noam Chomsky

Abstract

In this article, the observation comes from a specific context in the analytical work of the linguist, philosopher and activist Noam Chomsky: the occa- sion of implantation of the New World Order. As staunch critic of US foreign policy, his analysis is inherent to changes in the international order that began just after World War II (1939-45). Chomsky exposes the American plan of domination or global supremacy whose primary intent was conquest of socalled "Grand Area", launched after the war, wich triggered the Cold War. The thinker discusses the contradictions and farces of the war and the terrorist state, as well as evaluating the attempts of indoctrination through propaganda and its mechanisms of persuasion, manipulation and control of popular judgment in the search for the formation of a public opinion favorable to establishment and maintenance of the status quo. One of the most effective tactics of propaganda observed by Chomsky is the lan- guage used to undermine or exalt ideologies. Speech and word are fundamental elements in understanding propaganda inlight of Chomsky’s thinking. Propaganda brings forth facade terms, that is, signifiers with previously disguised meanings to evoke misconceptions and misrepresent ideas and facts. In this sense, the ’common’ meaning does not corres- pond to the ’doctrinal sense’.