Communication for social development in scientific institutions: a case study

Abstract

This article analyzes the role of communicative situations in social development at a regional scientific institution, taking as a case study the Kuélap Institute for Archaeology and Anthropology Research in the Amazonas region of Peru. Through a qualitative approach based on participant observation, in-depth interviews, and document review, it was identified how the institute's communication practices contribute to social cohesion, inclusion, and the appropriation of scientific knowledge by local communities. The findings show that communicative situations, especially those focused on non-formal education and direct interaction with citizens, act as mechanisms for articulation between academia and society. It is concluded that communication oriented towards dialogue and participation is key to strengthening the social role of scientific institutions in decentralized contexts. In addition, the role of communicative situations is identified as a central bridge that generates dynamics and cooperative relationships for common goals such as collective well-being. This study contributes to the discussion on the social function of research institutes and science centers in general, which should contribute to the democratization of and access to knowledge in order to build more critical and conscious societies.