Abrir o convite à interação. Análise dos comentários, partilhas e reações às notícias publicadas no Facebook do Jornal de Notícias e Público

Authors

Abstract

The relationship with audiences has always been a concern for news organizations. Through various participatory formats, it is understood that interactivity maximizes readers’ attention (Ksiaze, 2018) and attracts citizens’ eagerness for current events (Kalogeropoulos et al., 2017), as well as personal validation of beliefs, particularly political ones (Coleman, 2013).

 

However, some news outlets have been removing comment sections from their websites, paving the way for this interaction with the news to take place on social media. Meanwhile, in 2016, Facebook announced a set of reactive tools, defined as emojis, for a new model of interaction with content.

In this sense, this article analyses the interaction between users and the news published on the Facebook pages of two main Portuguese media outlets: Jornal de Notícias and Público. Throughout a one week observation in September 2024, featuring more than 200 published news items, the following analysis was developed: 1) identifying the set of news published by these media, organized by specific sections and topics; 2) analysing the topics that concentrar the most comments and shares; 3) characterizing the specific dimension of reactions to the news items.

Main results suggest that the published news on Facebook are focused on sports, society, and politics, which determines the set of most commented and shared topics, with JN standing out for its local and regional coverage and Público for political topics. As for reactions, many emojis are redundant and repetitive and do not have a specific thematic tendency, so they perform mainly as a relational marketing tool.

 

Author Biography

Fábio Ribeiro

Professor Associado do Departamento de Letras, Artes e Comunicação da Universidade de Trás-os-Montes e Alto Douro (UTAD), leciona nas áreas de Jornalismo, Meios Digitais e Comunicação de Ciência. Diretor de Informação e Conteúdos da UTAD TV, foi Diretor da Licenciatura em Ciências da Comunicação da UTAD e Vice-Diretor do Mestrado em Ciências da Comunicação da UTAD entre 2021 e 2025.

Concluiu o Doutoramento Europeu em Ciências da Comunicação, na Universidade do Minho, depois de um período de investigação na Universidade Autónoma de Barcelona. Do ponto de vista da investigação, estuda temas como a interatividade entre os cidadãos e os meios de comunicação, meios de proximidade e comunicação de ciência.

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Published

2025-12-17

Issue

Vol. 2 No. 41 (2025): Plataformas e atores: integrar inovação, enfrentar desafios

Section

Artigos

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