Criação de conteúdos online: blogging, youtubing e livestreaming em análise
Palavras-chave:
criadores, utilizadores, conteúdos, online, internet, blogging, youtubing, livestreamingResumo
Este artigo pretende compreender como os comunicadores online determinam os seus conteúdos e plataformas de comunicação, com vista à obtenção de elevados níveis de reconhecimento entre os seus públicos. A metodologia utilizada foi qualitativa, baseada em análise de conteúdos digitais a três casos de estudo: Matthew “Nomadic Matt” Kepnes, Byron Talbott e Octavian “Kripparian” Morosan. Verificou-se a adaptação dos conteúdos às plataformas de comunicação utilizadas. No blogging, parece haver maior oportunidade para narrativas mais extensas; no youtubing e no livestreaming, destaca-se mais a postura do comunicador e a sua interação com a audiência.
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