Perspective of neuroscience in communication
Keywords:
neurociência em comunicação, neurocomunicação, design science research, pragmatismo utópico.Abstract
Bibliographical research aiming to consolidate the current stage of the intersection between neuroscience and communication. We use a multidisciplinary theoretical framework with the objective of offering
investigative insights and keys of understanding. Divided into three parts: understanding neuroscience and its interface with communication; to investigate neuroscience technologies and their applications in communication; and evaluate the feasibility of using the Design Science Research methodology in the communication-neuroscience interface.
We understand that there is room for a systematic investigation and that the use of this methodology is feasible, considering a utopian pragmatic
orientation.
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