The convergent dimensions in the regional journalism of the Jornal do Tocantins
Keywords:
convergence, regional media, Jornal do TocantinsAbstract
The objective of the research is to identify and characterize the convergent dimensions in the online version of Jornal do Tocantins, highlighting the business, technological, content professional and audience spheres. The study takes as theoretical contribution the studies of convergence, webjournalism and regional media and makes use of the mapping, interview and documentary research for data collection. The analyzed newspaper is a vehicle of reference in the state and was analyzed from the digitalprint integration, taking into account the five dimensions that structure the concept of convergence adopted as a search marker. From the analysis, it was possible to record that the newspaper acts in cyberspace with the logic of printed production, belongs to a communication group that operates in other media, has reasonable technological infrastructure for working on the web, has a reduced workforce and integration of productive routines. In addition, it acts with the logic of replication of the content of the printed on the site and does not explore the possibilities of the internet, as well as does not have effective strategies of relationship with the audiences, even having channels for such activity.
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