Sports Idols in media space: The Kimi Raikkonen Case

Authors

  • Handerson Aguiar Engrácio Instituto Politécnico da Guarda

Keywords:

Raikkonen, communication, idol, media.

Abstract

The construction of sporting idols in a logic of creation of social references comes from immemorial times. Athletes have always been admired for their physical and psychological abilities in the pursuit of victories. In today’s globalized and mediated society, these idols rely on digital communication tools in their relationship with fans, sponsors and the media. This makes the best athletes known all over the world and scrutinized not only for their performance but also for side aspects such as their personality and attitudes. In this work we propose a case study about one of these stars: To know the reasons for the popularity of Formula 1 driver Kimi Raikkonen. Collecting comments from Formula 1 followers in two publications on Youtube and Facebook of the entity that manages Formula 1 and applying a questionnaire to fans of the pilot in a forum of the site Autosport.com, we make a analysis of content in a qualitative logic in which we verify that personality aspects are particularly relevant to the admiration of this pilot.

Author Biography

Handerson Aguiar Engrácio, Instituto Politécnico da Guarda

Licenciado em Comunicação e Relações Públicas [IPG], Licenciado em Comunicação Social [Uminho], Mestre em Comunicação Educacioanal Multimédia [UAberta], Doutor em Ciências da Comunicação [UNova Lisboa]. Docente Instituto Politécnico da Guarda desde 2002, responsável de campo de Laboratório de Rádio da Escola Superior de Educação, Comunicação e Desporto [IPG] desde 2002, Diretor do curso TeSP de Comunicação,  Protocolo e Organização de Eventos [IPG] desde 2016.

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Published

2019-05-31

Issue

Vol. 1 No. 28 (2019): Estudos em Comunicação

Section

Artigos

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