Binging the Loneliness Away? A Study on Streaming Habits and Loneliness Levels of Emerging Adults in Portugal
Abstract
The technological advances of the 21st century have changed audiences' media consumption habits. Audiences are no longer tied to schedules and breaks like on traditional television but can now have access to entire series in one sitting which can lead to compulsive audiovisual consumption, known as binge-watching.
This research aims to understand whether there is a relationship between the levels of loneliness of Portuguese emerging adults and the practice of compulsive streaming consumption. It is a quantitative study, with an N = 337 aged 18 to 30 and uses a questionnaire to collect data for statistical analysis.
Results show that there is a very significant relationship between the amount of time young people spend streaming and their levels of loneliness, and a very significant relationship between participant´s levels of loneliness and recurrent binge-watching behavior, also higher levels of loneliness are associated with compulsive consumption of audiovisual content via streaming platforms.
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