The Metrics of the Audience: the New Journalistic Gut

Autores

  • Isaias Jose Molina Jacome Professor in the Program of Mass Media Comunication at Universidad Tecnológica del Chocó. Diego Luis Córdoba. (Quibdó-Colombia). http://orcid.org/0000-0001-7128-212X
  • Johanna Isabel De la Hoz Bossio Full time Professor in the Faculty of Economics and Management Sciences at Instituto Tecnológico de Soledad Atlántico, ITSA. (Barranquilla-Colombia). http://orcid.org/0000-0002-7525-2013
  • Jesús García Guiliany Professor in the Program of Management. Corporación Universitaria Reformada (Barranquilla-Colombia). http://orcid.org/0000-0003-3777-3667
  • Yeslith Ricciulli Pérez Full time Professor in the Program of Management of International Business. Corporación Universitaria Reformada (Barranquilla-Colombia). http://orcid.org/0000-0002-6881-9923

Palavras-chave:

Media, Audience, News values, Journalistic gut feeling, Digital metrics

Resumo

This article aims to analyze the way in which journalists measure the interest of their audiences by using three concepts associated with media production: 1. The metaphor of journalistic gut feeling. 2. The news values. 3. The audience metrics. The reflection is based on the findings established through academic literature review, which already shows noticeable changes such as the use of quantitative data within the journalistic routine, derived from the analysis and the metrics of audience. The rise of audience metrics as a result of a new journalistic gut feeling is still on discussion, and its influence is present in the selection, production and circulation of journalistic content affecting the entire media hierarchy. It concludes vindicating the necessity to continue doing research on the links among media, content production and audiences, which are relevant to understand the configuration of journalism today.

Referências

Al-Rawi, A. (2017). News values on social media: News organizations’ Facebook use. Journalism, 18(7), 871-889.

Anderson, C. W. (2011). Between creative and quantified audiences: Web metrics and changing patterns of newswork in local US newsrooms. Journalism, 12(5), 550-566.

Bandura, A. (2002). Social cognitive theory of mass communication. In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research (pp. 121–153). Mahwah, NJ: Erlbaum.

Barrios, M. M. (2017). Colombian cries: Internal armed conflict and emotions in letters to the editor. Journalism, 18(2), 159-175.

Beaudoin, C. E., & Thorson, E. (2001). Value representations in foreign news. Gazette (Leiden, Netherlands), 63(6), 481-503.

Bednarek, M. (2016). Voices and values in the news: News media talk, news values and attribution. Discourse, Context & Media, 11, 27-37.

Bednarek, M., & Caple, H. (2012). ‘Value added’: Language, image and news values. Discourse, context & media, 1(2-3), 103-113.

Blanchett Neheli, N. (2018). News by numbers: The evolution of analytics in journalism. Digital Journalism, 6(8), 1041-1051.

Breed, W. (1955). Social control in the newsroom: A functional analysis. Social forces, 326-335.

Bryant, Jennings & Zillmann, Dolf. 2002. Media Effects. Advances in theory and research. Lawrence Erlbaum Associates, publisher. Mahwah, New Jersey. London, pp. 278-280.

Callejo, M. (2019). Investigación de audiencias: lost in transition. Cuadernos de Información y Comunicación, 24, 155.

Caple, H. & Bednarek, M. (2013). Delving into the Discourse Approaches to News Values in Journalism Studies and Beyond. Reuters Institute for the Study of Journalism.

Carlson, M. (2018). Automating judgment? Algorithmic judgment, news knowledge, and journalistic professionalism. New media & society, 20(5), 1755-1772.

Clayman, S. E., & Reisner, A. (1998). Gatekeeping in action: Editorial conferences and assessments of newsworthiness. American Sociological Review, 178-199.

Chiricos, T., Eschholz, S., & Gertz, M. (1997). Crime, news and fear of crime: Toward an identification of audience effects. Social problems, 44(3), 342-357.

Conde, B., Rosa, M., & Ruíz San Román, J. A. (2005). Investigar en comunicación. Madrid: McGraw Hill.

Córdova, A. (2012). Las cartas al director como género periodístico. ZER: Revista de Estudios de Comunicación, 16(30).

Corrigan, D. M. (1990). Value coding consensus in front page news leads. Journalism quarterly, 67(4), 653-662.

Entman, R. (1991). Framing U.S. coverage of international news: Contrasts in narratives of the KAL and Iran Air incidents. Journal of Communication, 41(4), 6-27.

Galtung, J., & Ruge, M. H. (1965). The structure of foreign news the presentation of the Congo, Cuba and Cyprus Crises in four Norwegian newspapers. Journal of peace research, 2(1), 64-90.

Gans, H. J. (1979). Deciding What’s News. Nueva York: Pantheon.

Gerbner, G. (1969). Toward “Cultural Indicators”: The analysis of mass mediated message systems. AV Communication Review, 17, 137–148.

Giomelakis, D., Sidiropoulos, E., Gilou, S., & Veglis, A. (2019). The Utilization of Web Analytics in Online Greek Journalism. Journalism Studies, 20(5), 609-630.

Harcup, T., & O'neill, D. (2001). What is news? Galtung and Ruge revisited. Journalism studies, 2(2), 261-280.

Hjalmarsson, R. (2009). Does Capital Punishment have a “Local” Deterrent Effect on Homicides? American Law and Economics Review, Oxford University Press on behalf of the American Law and Economics Association, pp. 310-334.

Haney, C. & Greene, S. (2004). Capital Constructions: Newspaper Reporting in Death Penalty Cases. Analyses of Social Issues and Public Policy. The Society for the Psychological Study of Social Issues, 4 (1): 129-150.

Hermida, A., Fletcher, F., Korell, D., & Logan, D. (2012). Share, like, recommend: Decoding the social media news consumer. Journalism studies, 13(5-6), 815-824.

Khan, M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube? Computers in Human Behavior, 66, 236-247.

Lamot, K., & Paulussen, S. (2019). Six Uses of Analytics: Digital Editors’ Perceptions of Audience Analytics in the Newsroom. Journalism Practice, 1-16.

Lampe, C., Wash, R., Velásquez, A., & Ozkaya, E. (2010, April). Motivations to participate in online communities. In Proceedings of the SIGCHI conference on Human factors in computing systems (pp. 1927-1936). ACM.

Larsson, A. O. (2018). The news user on social media: A comparative study of interacting with media organizations on Facebook and Instagram. Journalism studies, 19(15), 2225-2242.

Lee, E., Lee, J. A., Moon, J. H., & Sung, Y. (2015). Pictures speak louder than words: Motivations for using Instagram. Cyberpsychology, Behavior, and Social Networking, 18(9), 552-556.

Lee, A. M., & Chyi, H. I. (2014). When Newsworthy is Not Noteworthy: Examining the value of news from the audience's perspective. Journalism studies, 15(6), 807-820.

Lee, J. H. (2009). News values, media coverage, and audience attention: An analysis of direct and mediated causal relationships. Journalism & Mass Communication Quarterly, 86(1), 175-190.

Lippmann, W. (1922), Public Opinion. New York: The Free Press. (Reprint 1965).

Martínez, M. P., & Zuluaga, J. (2016). Ocho claves para entender las audiencias digitales en Colombia [Eight keys to understanding digital audiences in Colombia]. Bogotá, DC: Fundación Gabriel García Márquez para el Nuevo Periodismo Iberoamericano–CEPER.

Mccombs, M., & Shaw, D. (1972). The Agenda-Setting Function of the Mass Media. Public Opinion Quarterly, 36, 176–187.

Molina-Jácome, I., Camargo, N., Guerrero, A., & Magallanes, L. (2018). Valores noticiosos: una revisión de la literatura académica. Encuentros, 16(1), 34-45.

Molina-Jácome, I. J. & Martínez Monterrosa, A. E. (2018). El homicidio: criterio polivalente en la cobertura mediática. Investigación & Desarrollo, 26(2), 84-108.

Moon, S. J., & Hadley, P. (2014). Routinizing a new technology in the newsroom: Twitter as a news source in mainstream media. Journal of Broadcasting & Electronic Media, 58(2), 289-305.

Niblock, S., & Machin, D. (2007). News values for consumer groups: The case of Independent Radio News, London, UK. Journalism, 8(2), 184-204.

Nielsen, R. K. (2010). Participation through letters to the editor: Circulation, considerations, and genres in the letters institution. Journalism: Theory, Practice & Criticism, 11(1), 21–35.

Pantti, M. (2010). The value of emotion: An examination of television journalists’ notions on emotionality. European Journal of Communication, 25(2), 168-181.

Sacco, V. (1982). The Effects of Mass Media on Perceptions of Crime: A Reanalysis of the Issues. The Pacific Sociological Review, 25 (4): 475-493. Recuperado de http://www.jstor.org/stable/

Schudson, M. (1989). The sociology of news production. Media, culture and society, 11(3), 263-282.

Schultz, I. (2007). The journalistic gut feeling: Journalistic doxa, news habitus and orthodox news values. Journalism practice, 1(2), 190-207.

Shoemaker, P. y Reese, S. (1996). Mediating the message: theories of influences on mass media content. Estados Unidos: Longman.

Tandoc Jr, E. C. (2015). Why web analytics click: Factors affecting the ways journalists use audience metrics. Journalism Studies, 16(6), 782-799.

Trilling, D., Tolochko, P., & Burscher, B. (2017). From newsworthiness to shareworthiness: How to predict news sharing based on article characteristics. Journalism & Mass Communication Quarterly, 94(1), 38-60.

Tuchman, G. (1972). Objectivity as Strategic Ritual. An Examination of Newsmen’s Notions of Objectivity. The American Journal of Sociology, 77(4), 660-679.

Tuchman, G. (1973). Making news by doing work: Routinizing the unexpected. American journal of Sociology, 110-131.

Vilches, del Río, Simelio, Soler y Velázquez (2011). La investigación en comunicación: métodos y técnicas en la era digital. Editorial Gedisa.

Vu, H. T. (2014). The online audience as gatekeeper: The influence of reader metrics on news editorial selection. Journalism, 15(8), 1094-1110.

Wahl-Jorgensen, K. (2001). Letters to the editor as a forum for public deliberation: Modes of publicity and democratic debate. Critical Studies in Media Communication, 18(3), 303-320.

Weitzer, R., & Kubrin, C. E. (2004). Breaking news: How local TV news and real-world conditions affect fear of crime. Justice Quarterly, 21(3), 497-520.

Welbers, K., Van Atteveldt, W., Kleinnijenhuis, J., Ruigrok, N., & Schaper, J. (2016). News selection criteria in the digital age: Professional norms versus online audience metrics. Journalism, 17(8), 1037-1053.

Wendelin, M., Engelmann, I., & Neubarth, J. (2017). User Rankings and Journalistic News Selection: Comparing news values and topics. Journalism Studies, 18(2), 135-153.

White, D. M. (1950). The “gate keeper”: A case study in the selection of news. Journalism Bulletin, 27(4), 383-390.

Zamith, R. (2018). Quantified audiences in news production: A synthesis and research agenda. Digital Journalism, 6(4), 418-435.

Downloads

Publicado

2022-05-27

Edição

N.º 33 (2021)

Secção

Artigos

Licença

Licença Creative Commons

Este trabalho encontra-se publicado com aLicença Internacional Creative Commons Atribuição-NãoComercial-SemDerivações 3.0.

Estudos em Comunicação / Estudos de Comunicação é um jornal de Acesso Livre. Todos os seus conteúdos estão disponíveis gratuitamente, sem custo para o utilizador ou para a sua instituição. O utilizador pode ler, baixar, copiar, distribuir, imprimir, pesquisar ou vincular aos textos completos dos artigos nesta revista sem autorização prévia do editor ou do autor. Estudos de Comunicação, por LabCom.IFP, está licenciado sob uma Licença Creative Commons Atribuição-Não Comercial-NoDerivs 3.0 Unported. Ao enviar seu trabalho para estudos de comunicação / estudos de comunicação, você confirma ser  o autor e  que possui os direitos autorais, que o conteúdo é original e anteriormente inédito e que concorda com os termos de licenciamento.