A redescoberta do storytelling: o sucesso dos podcasts não ficcionais como reflexo da viragem narrativa
Palavras-chave:
podcast, narrativa, jornalismo, storytellingResumo
O interesse pelo storytelling cresceu bastante nos últimos anos, de tal forma que esta se tornou uma buzzword. Essa sedução, particularmente a que é exercida pelas narrativas pessoais, tem hoje a sua maior expressão nas redes sociais, muito embora seja bem visível no jornalismo ou no entretenimento, entre outras áreas. Porém, é nos podcastsque encontramos um dos contextos mais vibrantes desta expansão: há hoje uma enorme diversidade e autenticidade num mercado estabelecido, para além de se desafiarem convenções e, sobretudo, de se repensar o lugar da palavra nos consumos mediáticos. A impulsionar o sucesso deste mercado tem estado a narrativa, a história contada com detalhe, frequentemente a história das pessoas sem história. Olhando para o desenvolvimento dos meios sonoros com a complementaridade dos estudos narrativos, identificamos este lento movimento de redescoberta que, após uma iminente extinção na rádio informativa, hoje coloca a narrativa no âmago dos podcastsmais bem-sucedidos. Através de uma revisão bibliográfica articulada com a análise de dinâmicas atuais dos meios sonoros e do seu consumo, situa-se este processo de mudança e explica-se como o podcastse estabeleceu como lugar de recriação e redescoberta da narrativa não ficcional e da história de longa duração.
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