Criação de conteúdos online: blogging, youtubing e livestreaming em análise

Tiago Viçoso, Raquel Barbosa Ribeiro, Alice Trindade

Resumo


Este artigo pretende compreender como os comunicadores online determinam os seus conteúdos e plataformas de comunicação, com vista à obtenção de elevados níveis de reconhecimento entre os seus públicos. A metodologia utilizada foi qualitativa, baseada em análise de conteúdos digitais a três casos de estudo: Matthew “Nomadic Matt” Kepnes, Byron Talbott e Octavian “Kripparian” Morosan. Verificou-se a adaptação dos conteúdos às plataformas de comunicação utilizadas. No blogging, parece haver maior oportunidade para narrativas mais extensas; no youtubing e no livestreaming, destaca-se mais a postura do comunicador e a sua interação com a audiência.


Palavras-chave


criadores; utilizadores; conteúdos; online; internet; blogging; youtubing; livestreaming

Texto Completo:

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Referências


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