STEREOTYPES AND FORMS OF LIFE IN THE FIGURES OF THE DRUG USER'S BODY IN PREVENTION CAMPAIGNS

Authors

  • Júlio César Rigoni Filho Universidade Tuiuti do Paraná

Abstract

The persuasive discourses of drug use awareness are explored by recognizing the intimidating dimension and figurative coatings of their narratives, in the face of thematic and figurative isotopias of prevention advertisements. a typology of the narrative paths of these campaigns is identified, based on the emphasis on the risks of drug use, seeking to establish a contract of veridiction with the reader. in the wake of greimasian semiotics, the discussions are based on Jacques Fontanille's theories on forms of life and figures of the body as a central element of semiosis; Juan Alonso Aldama's demonstrations on drug use as a form of life; Diana Luz Pessoa de Barros' debates on the constitution of truth in discourse and gestures in advertising; as well as Giovanna Cosenza's observations on the dimension of studies on stereotypes in the semiotic field.

 

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Published

2024-01-17

Issue

Vol. 1 No. 14 (2023): Eikon nº 14

Section

Artigos

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