The introduction of women’s teams in FIFA 16 and how Brazilian women reacted to it

Resumo

This work aims to debate the introduction of women’s teams in the game FIFA 16. To do so, we investigated the history of FIFA franchise, with the purpose to analyze and understand their updates. At first, we built a context in which the Internet invites the users to participate, creating and sharing content. Thereafter, we made a market analysis, showing the strength of women on the digital game market, where they are responsible for a great part and represent more than a half of the audience in Brazilian market. Defining the factors that influenced the introduction of women’s teams in FIFA 16, we talked with one of the producers responsible for FIFA within EA Sports. After, we analyzed how Brazilian women received this update by talking to athletes of the Brazilian women’s soccer team and with women that play FIFA on videogame. Thereon, we com- prehend that EA Sports has an optimistic view about how women perceive the game, but a fair part of the women sees the introduction of the female modality as only the beginning of a greater change and hope that this can start a discussion about gender equality both in soccer and in the game industry.