Unlocking the Power of Inclusive Communication in Public Relations: A Comprehensive Review of Strategies

Autores

  • Jonathan Jacob Paul Latupeirissa Universitas Pendidikan Nasional https://orcid.org/0000-0002-4575-4434
  • Nadia Aura Ardyansyah Universitas Pendidikan Nasional
  • Kadek Ayu Dewi Pratiwi Universitas Pendidikan Nasional
  • Made Jasmine Regita Nareswari Universitas Pendidikan Nasional

Resumo

Effective communication is the cornerstone of successful public relations, yet traditional approaches often need to pay more attention to the nuances of inclusive communication. However, in some cases, more than focusing on inclusive communication may dilute the intended message or alienate specific target audiences. Additionally, there may be instances where the pursuit of inclusive communication inadvertently results in tokenism or superficial representation rather than genuine inclusivity. This study investigates the effect of inclusive communication on audience engagement and attitudes. It also aims to offer practical recommendations for enhancing inclusive communication practices and pinpoint potential barriers to their implementation. Systematic literature review using the Scopus database covers multiple countries: Indonesia, Finland, United Arab Emirates, Russia, Zimbabwe, Ukraine, Canada, United Kingdom, Spain, Brazil, USA, China, Hongkong, Kazakhstan, and North African Countries. The findings reveal that inclusive communication can enhance audience perceptions of organizational authenticity, credibility, and trustworthiness, leading to greater engagement and positive attitudes. However, the study also highlights the need for a balanced approach, where inclusive communication is thoughtfully integrated with other strategic communication objectives.

Biografias Autor

Jonathan Jacob Paul Latupeirissa, Universitas Pendidikan Nasional

Jonathan Jacob Paul Latupeirissa is a lecturer at Universitas Pendidikan Nasional, Faculty of Social Sciences and Humanities. Bali, Indonesia. He specializes in communication studies, public relations, and social development, focusing on inclusive and transformative approaches. An active researcher and educator, he is committed to fostering sustainability and gender equity in Indonesia.

Nadia Aura Ardyansyah, Universitas Pendidikan Nasional

Kadek Ayu Dewi Pratiwi is a communication studies student at Universitas Pendidikan Nasional, Faculty of Social Sciences and Humanities. She is passionate about public relations, digital media, and innovative communication strategies that address modern social challenges.

Kadek Ayu Dewi Pratiwi, Universitas Pendidikan Nasional

Kadek Ayu Dewi Pratiwi is a communication studies student at Universitas Pendidikan Nasional, Faculty of Social Sciences and Humanities. She is passionate about public relations, digital media, and innovative communication strategies that address modern social challenges.

Made Jasmine Regita Nareswari, Universitas Pendidikan Nasional

Made Jasmine Regita Nareswari is a communication studies student at Universitas Pendidikan Nasional. Her interests include interpersonal communication and digital content creation, with a focus on using communication for social and cultural impact.

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Publicado

2024-12-31