Governança algorítmica e ne(ur)oliberalismo: homo algorithmicus e homo œconomicus
Palavras-chave:
Governança Algorítmica, Plataformas Algorítmicas, Homo algorithmicus, Homo œconomicus, Neoliberalismo, NeuroliberalismoResumo
A economia política neoliberal pressupõe como seu motor um agente imbuído de racionalidade, o homo œconomicus, cuja natureza é aprofundada pela economia comportamental, que representa uma espécie de neuroliberalismo. Levando em conta o contexto social no qual evolvem as plataformas algorítmicas, os modelos de negócios que adotam e suas peculiaridades tecnológicas, este artigo, baseado em pesquisa bibliográfica, estabelece um paralelo entre o homo œconomicus ne(ur)oliberal e o usuário das plataformas, descrito como homo algorithmicus. Ne(ur)oliberalismo e governança algorítmica compartilham a dataficação da subjetividade, a hierarquização das preferências, o imperativo da escolha, o mito da competição e o empreendedorismo de si.Referências
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