Relações Públicas Internacionais e o neoinstitucionalismo: Uma proposta de diálogo e de agenda de pesquisa

Pedro Chapaval Pimentel, Bruno Eduardo Slongo Garcia

Resumo


A prática das Relações Públicas Internacionais recebe crescente atenção graças aos processos de globalização e avanços tecnológicos. Contudo, pesquisas acadêmicas a respeito do fenômeno limitam-se a questões relacionadas à comunicação intercultural, enquanto existe um arcabouço institucional que pode ser considerado. A partir desta lacuna de pesquisa, dedicamos este ensaio a discutir aspectos fundamentais das Relações Públicas Internacionais. Além disso, buscamos contribuir com a prática e a pesquisa na área ao trazer a perspectiva teórica do neoinstitucionalismo e agregar a abordagem das lógicas institucionais ao diálogo. Propomos, ainda, um modelo conceitual teórico e uma agenda de pesquisa para futuros estudos na área.


Palavras-chave


Relações Públicas Internacionais; Comunicação Intercultural; Instituições; Lógicas Institucionais

Texto Completo:

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Referências


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